Once upon a time, cinema meant something. A premiere was an event, a film was crafted, and a 'straight-to-TV' label was a warning: this isn’t worth your time. Quality mattered. Word of mouth, screenings, and physical releases built value over years. Then came streaming. Netflix, Amazon, Disney – quantity replaced quality. Thousands of films and shows dumped into an algorithmic pit. Watch, forget, repeat. Today, most of what you see on a streaming front page would have been 'straight-to-video' trash twenty years ago. But now it’s marketed as 'global hits.' The value is gone. AI is following the same path. Instead of cinema, we have 'content'. Instead of foundational models, we get a flood of crippled, disposable 'releases'. ClosedAI, Anthropic, Google – they push out hobbled weights, fake 'open' licenses, marketing stunts. It’s the Netflix model of AI: endless, shallow, disposable. Real openness and real quality are rare. China, under sanctions and hostile pressure, still publishes full models and usable research more often than Silicon Valley does. In the West, billionaires sell plastic while lobbying to keep control. It’s openwash, not openness. Quantity without quality is collapse. In cinema, it killed artistry. In AI, it threatens truth itself. The question is simple: will we accept an algorithmic landfill, or fight to bring value back?